Customer Profile

7DAYS is a well-known Russian multinational beauty and cosmetics brand. It is deeply involved in trendy cosmetics, affordable luxury skin care and gift sets. Its business covers 52 countries around the world and has more than 36,000 offline terminal sales outlets. It is a very influential young beauty trend brand in Eastern Europe. Its B.COLOUR high-end makeup gift box series focuses on gift box sets with high appearance and light luxury texture. It has extremely high standardization requirements for the brand's exclusive packaging vision, printing technology, and color texture. It has long needed customized high-end gift wrapping paper for supporting shipments.

Project Overview

Cooperation Category: Exclusive customized gift wrapping paper for beauty and makeup gift boxes

Finished product specifications: 700×500mm standard sheet size, two exclusive designs

Product process plan:

1. Translucent Silver Rose Light Luxury Style: translucent white base material, Pantone 877C metallic silver ink with four-sided continuous rose vine dark patterns, soft and transparent texture, mainly used for lining the paper of cosmetic gift boxes to enhance the overall sense of sophistication;

2. Klein blue high-end model: Pantone 2728C, highly saturated sapphire blue background + white rose dark pattern overprint, full-page over-gloss UV varnish, strong mirror gloss texture, high-end and stable color, suitable for the main packaging of makeup gift boxes.

Cooperation status: The first order has been fully produced, quality inspected, exported and delivered, and the customer has passed the acceptance inspection; the two parties have reached a long-term cooperation agreement on return orders, and will continue to maintain stable batch replenishment and iterate new packaging in the future.

Customer core pain points

1. Limited local technology: Local printing manufacturers in Russia only support basic conventional printing and cannot achieve high-end processes such as spot color metallic silver ink, multi-layer overprinting, full-page glossy UV, and seamless continuous patterns. The quality of high-end gift boxes for beauty brands cannot be realized.

2. Strict brand visual requirements: Beauty gift boxes have extremely high requirements for color number accuracy, metallic gloss, paper flatness, and no color difference in batches. Ordinary overseas suppliers cannot stably control batch quality.

3. The pressure of holiday stocking is high: Brands need to launch a large number of new gift boxes every Christmas, Valentine's Day, and beauty sales. There is a high demand for stable delivery and flexible replenishment in batches. The delivery date of the original supply chain is uncontrollable and the risk of out-of-stock is high.

4. The cross-border procurement process is cumbersome: there is a lack of one-stop production, quality control, customs declaration, and logistics supporting services. In the past, the cost of cooperation and docking was high, and after-sales service was not guaranteed.

Overall solution

1. Implementation of high-precision beauty-grade craftsmanship and strict benchmarking of brand visual standards

According to the 7DAYS B.COLOUR brand VI specifications, two sets of customized packaging paper technology systems have been fully implemented. The entire production process is based on spot-color Pantone color cards, and the three-layer process effects of base color, dark grain, and varnish are controlled in layers; the metallic silver ink strictly controls the uniformity of thickness and thickness, retaining a semi-transparent and hazy high-grade texture. The glossy UV coating is even and translucent. Mass production has zero color difference, no leakage, and no scratches, fully meeting the standards for high-end beauty gift boxes.

2. Exclusive file retention to achieve efficient reuse of return orders

After the first order cooperation, the pattern files, color number parameters, process standards, and production parameters are fully archived. All subsequent returns do not need to repeatedly check the design and process. One-click production scheduling greatly shortens the production cycle and adapts to customers' high-frequency replenishment needs.

3. Flexible mass production, adapting to the normal stocking of brands

In view of the characteristics of customers' dispersed stocking in multiple regional outlets and centralized replenishment during holidays, we provide flexible order splitting and gradient quotation solutions to share plate making and start-up costs, effectively reducing customers' long-term procurement costs, and supporting the dual mode of small-batch boutique customization + large-batch regular replenishment.

4. One-stop foreign trade delivery to ensure stable shipments at nodes

We provide full-process services from production quality inspection, packaging reinforcement, export documents, customs declaration, and dedicated line logistics to Russia. We track the status of goods throughout the process to avoid problems such as shipping damage and customs clearance delays, and ensure that customers' holiday gift boxes are updated on time and stable distribution.

Cooperation results and customer value

1. Brand texture upgrade: Exclusive customized patterns and high-end printing technology give B.COLOUR makeup gift boxes significant differentiation advantages. The counter displays are full of high-end feeling, effectively increasing the premium of gift boxes and product competitiveness.

2. The supply chain is stable and bound: there are zero quality problems and zero delivery delays in the first order delivery, and the customer has formally established long-term order return cooperation, forming a normalized monthly replenishment mechanism.

3. Solve regional process shortcomings: Help customers get rid of the lack of high-end packaging technology in Russia and establish a stable and high-quality overseas customized packaging supply chain.

4. Sustainable iterative cooperation: Based on the existing two popular packaging styles, customers continue to inquire about the development of holiday-limited new styles, new colors, and new process packaging, and the depth of cooperation and category scope continue to expand.

Summary of cooperation

This cooperation with the Russian 7DAYS beauty brand accurately matches the light luxury packaging positioning of high-end beauty gift boxes, and solves the core pain points of high-end customized packaging for overseas beauty brands with stable craftsmanship quality, strict color control, flexible order return system, and one-stop foreign trade delivery. From the successful delivery of the first order to the long-term stable return of orders, our company's comprehensive strength in high-end gift wrapping paper customization, beauty brand exclusive visual implementation, and cross-border batch delivery has been fully verified, and it has become a benchmark case for overseas beauty brand packaging customization.